Design for the Primitive online shop, which represents people with a taste for the traditional and natural that preserve tribal art and communities around the world. Establishing a relationship with elements of living textures allows us to get closer to that concept, so the use of fibers natural as wood and light through the metallic reflection in the walls, plus a textured and acoustic partition in the background on a pure and clean canvas as a polished white cement floor are the ideal materials to reflect that sensitivity.
A brand that speaks of conscious consumption must also choose materials that come from ecological and responsible processes to transport all the intention of sustainability to a space that can be built and lived ethically for living beings. There are three things to say: First. The spirit of the brand is unique and pure. Second. The concept of the business is clear and solid. Third. The inspiration for the design flow in front of the first and second points.
